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TheStreet Open House

Qualcomm Atheros And Cisco Announce Indoor Location Technology Collaboration

SAN JOSE, Calif., Nov. 15, 2012 /PRNewswire-FirstCall/ -- Qualcomm Technologies, Inc. (QTI) today announced that its networking and connectivity subsidiary, Qualcomm Atheros, Inc., and Cisco, the worldwide leader in networking, are collaborating to accelerate indoor location services for public and private venues that utilize Cisco wireless infrastructure, to provide an unprecedented set of benefits to venue owners, application developers, mobile device and networking OEMs, and consumers. The combination of the Qualcomm IZat™ indoor location services platform and the Cisco "Connected Mobile Experience" solution will improve indoor location accuracy and enable service discovery and context awareness in some of the world's leading retail, travel and hospitality venues. The leadership positions of the Cisco enterprise wireless solution and Qualcomm mobile technology will accelerate market adoption and foster further technology innovation to grow the indoor location ecosystem.

Many connected consumers rely on their mobile devices and location-based apps for information, interaction and context. However, the majority of these apps and services are challenged in urban environments and indoors, where satellite systems are unable to provide location data. Together, Qualcomm Atheros and Cisco are focused on accelerating more precise indoor location capabilities and ensuring interoperability between their respective solutions in order to enhance service discovery, provide greater contextual awareness, and deliver a better experience in the world's leading venues.

"Qualcomm Atheros is enhancing the mobile experience by providing more precise context about who, and what, is nearby – in any environment," said Cormac Conroy, vice president, location products and technology, Qualcomm Atheros. "Working with Cisco to build an ecosystem of interoperable positioning technologies, we are creating new opportunities for mobile OEMs, operators and venues to roll out location-based services that deliver relevant and timely information to the customers they serve, whenever a smartphone based on the Qualcomm Snapdragon™ processor is near or within a Mobile Services Engine powered Wi-Fi network."

Qualcomm Atheros' location technologies have shipped in more than one billion devices operating in mobile networks worldwide. The company recently enhanced its IZat location platform to enable more precise positioning (within 3-5 meters) inside buildings to make indoor positioning more useful to consumers. Overcoming the traditional challenges of indoor positioning brings Qualcomm Atheros, Cisco and the industry one step closer to their goal of providing always-on location awareness in any environment.

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