NEW YORK, Nov. 15, 2012 /PRNewswire/ -- InkSure Technologies Inc. in conjunction with MTM Security has been presented with the prestigious Excellence in Holography Award in the category of Best Applied Security Product. The award was received at the International Hologram Manufacturers Association (IHMA) awards ceremony on October 29, 2012 in Vienna, Austria.
InkSure and MTM received the award for introducing Smartphones into a Turkish government tax mark program. The tax mark system provides a platform where tax marks can be authenticated and track & traced at an item-level as well as system-wide. The mobile application is used by brand owners to authenticate their products; the authentication readings taken by brand owners are recorded and monitored by law enforcement officials in Turkey. By making use of brand owners' natural desire to keep their supply chain free from counterfeit and other illegal activity, law enforcement is able to cast a wider net in which they can more effectively monitor items subject to taxation. This in turn helps law enforcement identify criminal hot-spots and expedite investigations related to counterfeiting, piracy and tax evasion of cultural items.
The new tax mark system with the addition of a mobile authentication element has proven successful in accomplishing the goal of identifying criminal activity and bringing those responsible for counterfeiting and piracy to justice. In just the first quarter of 2012 over 25 people were arrested and approximately 2 million pirated products were seized due to the improved tax mark program.Tal Gilat, president & CEO of InkSure said: "The project clearly validates that mobile authentication for tax stamps and other printed documents, is being successfully used in the field. InkSure is pleased that IHMA has recognized the importance of mobile authentication for holograms and anti-counterfeiting in general. We are confident that mobile applications will become the de-facto standard in anti-counterfeiting and brand protection." About InkSure Technologies Inc. InkSure Technologies is the industry leader in machine-readable technology for brand protection and anti-counterfeiting. InkSure's taggant technology is applied to tens of billions of consumer items and high-value documents annually. The company targets a number of industry sectors, including finance, government, pharmaceuticals and transportation. In 2011, InkSure was named one of the Top 25 Suppliers of Anti-Counterfeiting and Product Security Technologies by Global Identification Magazine and received a commendation from the IHMA for Best Applied Security Product. InkSure's CEO, Mr. Tal Gilat, was awarded the 2011 ID People Americas Award for his contributions to the anti-counterfeiting market. InkSure is based in New York City, SEC regulated, and publicly traded under the symbol INKS.OB. CONTACT: Sarah HeinMarketing DirectorInkSure Technologies646-233-1454 x 24 email@example.com
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