Mother Nature Network was launched in 2009 and provides content that extends beyond traditional environmental issues to encompass a broad range of responsible living topics. It was co-founded by Babbit, a former advertising executive, and conservationist Chuck Leavell, who has held the keyboard chair in the Rolling Stones for 30 years. CNN became an equity partner in 2011. Designed for a mainstream audience -- information is presented in a way that is engaging and easy-to-understand. MNN has been particularly recognized for its non-traditional sponsorship model, an approach that has attracted many of the world's leading brands. Unlike the vast majority of websites, MNN does not sell standard advertising, offering instead exclusive, yearlong sponsorships for each of its content categories, such as transportation, safety, energy, family activities, and travel.
The ability to extend that model across a larger audience is already attracting significant interest, with Wal-mart's announcement that it will be partnering with the company on a new content channel which will profile individuals, organizations, businesses, and products that are making a positive impact on the environment.
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 nonfiction media company reaching more than 1.8 billion cumulative subscribers in 209 countries and territories. Discovery is dedicated to satisfying curiosity through 149 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as U.S. joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media service, including Revision3. For more information, please visit www.discoverycommunications.com.About Mother Nature Network Mother Nature Network is the world's most visited environmental and social responsibility website. Engaging, non-political, and easy-to-understand, MNN is designed for a mainstream audience. Co-founded by Rolling Stones keyboardist Chuck Leavell and ad executive Joel Babbit in 2009, MNN content goes well beyond traditional "green" issues - encompassing a broad range of news and sustainable living topics - including family, health, home, safety, technology, community involvement, and personal finance. Visit Mother Nature Network [ www.mnn.com] to learn more.