LONDON, November 15, 2012 /PRNewswire/ --
Global defence and security company Saab has announced a continued expansion of its presence in the UK with its new market operations area for Europe and Greater Middle East to be headquartered in London, effective from January 1st 2013.
To create profitable and long-term growth, Saab has placed clear focus on increasing its international presence and sales outside of Sweden.
Its new and expanded UK office will help spearhead the company's international presence and export sales into markets with strong demand and with the right conditions for profitable growth. The new regional operation will be headed by Tomas Samuelsson, President and Head of Market Area Europe and Greater Middle East. He is currently Head of Saab Business Area Dynamics.The latest decision represents a commitment on the part of Saab to continue to expand its operational base in London, while also underlining the importance of the UK as a major partner and location for driving international defence and security business opportunities. As the company celebrates its 75th Anniversary in defence in 2012, Saab continues to build on its many existing relationships and confirms its long-term commitment to the defence and security market from its enlarged base in London. "We are building further on our export successes by increasing our business in all respects, including more sales into UK from Sweden, more local growth with personnel across Europe and Greater Middle East. We are looking to introduce new products, new services and develop stronger relations across each of our new market areas and see significant opportunities for growth. Our entire new market area organisation will help us establish an even stronger international foothold outside Sweden with marketing and sales operations centralised in the UK," says Saab's President and CEO Håkan Buskhe. "Saab's latest investment in its operations in the UK is testament to the strength of the UK's defence sector and recognition of the role the United