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TheStreet Open House

Brightcove App Cloud Unleashes Second Wave Of Hybrid App Innovation, Leapfrogging PhoneGap And Other First-generation Solutions

Stocks in this article: BCOV

Brightcove (NASDAQ: BCOV), a leading global provider of cloud content services, is bringing HTML5 mobile app development to a higher level of maturity with a major new release of the Brightcove App Cloud mobile app platform. By combining a Web-friendly development model with an easy-to-use plugin model, the new release of App Cloud provides a dramatic improvement over first generation hybrid app platforms like Adobe’s PhoneGap.

The new release introduces an open native plugin architecture, includes built-in integrations with major third-party technologies from Google and comScore, and dramatically expands App Cloud’s integrated support for push notifications. By bringing together the native device APIs and supporting cloud services required to deliver rich, content-centric applications into a highly productive, fully-supported platform, App Cloud enables Web developers to build mobile and tablet apps more quickly and cost-effectively for both iOS and Android platforms.

“If you are building a content-centric app for iOS or Android, App Cloud offers the most complete platform and the most Web-friendly development experience,” said Phil Costa, director of product management for App Cloud at Brightcove. “Toolkits like PhoneGap only get you part of the way. Publishers and brands now need a complete platform that spans the entire lifecycle to help them develop, customize, operate, market, iterate and extend the lifetime of their apps.”

“Switching from PhoneGap to App Cloud to develop cross-platform apps for our clients has enabled us to decrease our development time by 40 percent,” said Bill Quinn, managing director at Lightmaker, a leading global digital agency. “App Cloud has made it easy for us to deliver high quality custom apps to meet a range of client objectives, while making the development experience much faster. The new native plugins will give us even more options to expand the capabilities of the platform and offer broader app functionality to our clients.”

Open Plugin Architecture and Partner Integration

The new App Cloud plugin model makes it easy for developers to extend the native functionality that is built into App Cloud. Other hybrid app technologies offer native plugin capabilities, but developers soon find that the available plugins are frequently out-of-date, largely unsupported, and more trouble than they are worth. App Cloud developers can choose from a growing library of fully tested and fully supported App Cloud plugins, such as a native media uploader, native audio player, or in-app email composer, as well as plugins that integrate with third-party cloud services such as Google Analytics or comScore Digital Analytix.

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