MADRID and REDMOND, Wash., Nov. 14, 2012 /PRNewswire/ -- Telefonica Digital and Microsoft Corp. today announced a multiyear strategic agreement to create a new Global Video Platform (GVP) for all video entertainment services across Telefonica's Operating Businesses. Based on key Microsoft technologies including the Microsoft Mediaroom platform, the GVP is unique in delivering TV services over both managed (IPTV) and nonmanaged ("over the top") networks, at global scale, to a range of consumer devices. The first GVP deployments are taking place in Brazil, Chile and Spain, and Telefonica anticipates extending the deployment of TV services based on the GVP to a number of its other Operating Businesses over the next few years.
"Video is a fast-growing market, and we already play a leading role in delivering Pay TV services to customers in Europe and Latin America. This new platform allows us to reflect the deep and rapid changes happening in this market. It offers the ease and convenience of a global, convergent platform while maintaining flexibility over content for our local businesses. Most important, it allows us to meet customer demands for access to video content on an ever- expanding range of devices," said Vivek Dev, director of Digital Services, Telefonica Digital.
The GVP, and its use of Mediaroom, will enable Telefonica to deliver to consumers high-performance, differentiated and feature-rich TV services over both its managed high-speed broadband networks as well as "over-the-top" nonmanaged broadband networks. It provides a range of advanced features to TV subscribers, including time-shifting and multiscreen among others, enabling Telefonica to take advantage of its multidevice capabilities."Telefonica is a close partner to Microsoft, and the Global Video Platform, based on the Microsoft Mediaroom platform, will enable them to grow their business and reach new audiences," said Tom Gibbons, corporate vice president, Operator TV Business, Microsoft. "This new agreement focused on Telefonica's GVP further extends our alliance in the world of TV and video entertainment to a range of screens throughout the home and on the go, and the benefits will be enjoyed by many millions of people globally. Through its use of IP-based broadband networks and the Microsoft Mediaroom platform, Telefonica's next-generation TV services are poised to delight and entertain millions of consumers across their markets in Europe and Latin America." These services can be enjoyed by consumers on a range of devices inside and outside the home, including set-top boxes, Xbox 360, tablets and smartphones. Because the Mediaroom platform includes key technologies such as Microsoft PlayReady, Internet Information Services Smooth Streaming and Microsoft Silverlight, the delivery of TV services across these various networks and to multiple screen types can all be done via one common technology infrastructure. This is expected to result in significant efficiencies for Telefonica in time to market, cost of delivery and overall scale.
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