Frontier Communications (NASDAQ: FTR) announced that College Hill Custom Threads, located in Pullman, Washington, won the “Frontier Small Business Social All Star Contest.” College Hill Custom Threads edged out five semi-finalists in the nationwide contest. More than 900 companies, primarily from the 27 states served by Frontier, entered the social media competition, which ended October 21, 2012.
Small business customers registered for the contest and then, using the social media skills Frontier provided in webinars, rallied their customers, friends and acquaintances to show community support by “liking” them on Facebook. The company that received the highest score for creative strategy implemented during the activity period and had the most “Likes” over a five-day period in October won the grand prize. $10,000 in Frontier products and services was awarded to help the winning company improve its business through better communication products and solutions.
“Frontier recognizes that social media is important to small businesses with tight budgets. This contest was designed to further educate companies on how to use social media, to be more effective online and improve their online presence. It is just one more way we offer assistance to our small business customers. Frontier helped 912 companies connect with their communities during the contest,” said Martin Erkela, Frontier general manager in Pullman. “We are so proud that one of our local businesses took home the grand prize of $10,000 in Frontier products and services!”
Tony Poston is the owner of College Hill Custom Threads and was excited to win this contest. He challenged everyone to support his business with a “Like” on his page and announced he would shave his head if his business took first place. True to his word, he shaved his head and posted a video of the event on YouTube.“College Hill Custom Threads was formed with one goal in mind: To provide unique, affordable, quality custom apparel with great customer service,” said Poston. “This contest was a lot of fun and the winning package will help us achieve our goal. I am very proud of our team of employees, reps and interns who helped us reach the level of success we have today.”