Updated from 4:41 p.m. EST to add Starbucks CEO Howard Schultz comments on the acquisition.
NEW YORK ( TheStreet) -- Time flies.
I didn't realize it has been roughly 18 months since Teavana (TEA) went public.
Market efficiency at work. Another IPO that gets priced too high. Investors bid it up modestly for a day or two. Suckers buy. The stock proceeds to dive. It turns into a volatile number that you could have made money swing trading, but that's an easy game to lose. While $15.50 a share might work out for some TEA longs, it likely crushed more than a handful who believed in the company and went long and strong. You read the press, listen to conference calls and do your due diligence. You decide that you believe in the model, like management and want to get in for the long haul. You sit on unrealized losses and/or buy more. You're not an insider. You had no idea TEA would get bought out. Nobody ever brought it up. The company really can't. And who listens to what analysts say anymore? They're floating merger and acquisition rumors as if they've gone out of style. All is fair in love, war, politics, cycling, horseshoes, hand grenades and the stock market. As far as the deal goes -- I get it, but I don't get it. The standard line we're getting is the obvious one -- Starbucks wants to expand its presence in tea. Maybe they'll build this thing out internationally to parts of the world where tea is much bigger than coffee. From a domestic standpoint, however, I have been bearish this TEA management squad for quite some time. I just don't understand their real estate strategy. Teavana, pretty much across the board, locates its stores in malls and lifestyle centers in suburban areas. I have always argued that the chain needed to be more like Lululemon (LULU) in every way.
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