That's the direction television should head in. And, from this standpoint, Facebook isn't all that different than TV.
Facebook has made everything around it more social. Along with Twitter, Pandora (P) and other new/social media leaders, we're not only becoming more social, our content ends up more personalized.
In fact, we need a more, not less, dynamic model. One that measures and rewards impact on both sides of the equation.
If an audience responds positively to your ad, it receives more prominent placement.Marry this engagement with the platform's reach to ensure advertisers pay what's right; Facebook charges a reasonable and relatively objective rate; and creative teams and advertisers work harder to produce advertisements that look more like compelling content than intrusions or spam. Follow @rocco_thestreet