In spite of their differences, certain similar trends have emerged with CFOs and GOGs since 2010. Among both groups, more feel that they are doing an excellent job in managing their responsibilities than they were two years ago, that their lives are more balanced between work, family, and personal needs, and they are happier. In addition, they are almost equally concerned about four key areas in 2013: job market, fuel costs, healthcare, and education. Happiness aside, CFOs and GOGs continue to look for more time for themselves, relying on analog methods to manage their schedules.Geography also plays a significant role in these differences. For example, CFOs in Los Angeles are more likely to personally drive the purchase of a new car than their counterparts in Ohio and Texas, who share in the decision making. GOGs play a bigger personal role in car buying in New York, but more GOGs in the Midwest and in the West/Southwest share in the decision making. In addition, CFOs play a more significant role in determining which fast-food or sit-down restaurant they will visit for a meal when they live in New York or Los Angeles; GOGs hold more sway over that decision in Texas.
Marketer Insights On How To Leverage Women’s Positive Attitudes About Finances, Economy, And Brand Loyalty In 2013 Emerge From Time Warner Cable Media Study
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