NEW YORK, Nov. 14, 2012 /PRNewswire/ -- Global public relations leader Porter Novelli announced that the agency has won the Jack Felton Golden Ruler Award, which recognizes excellence in public relations research, measurement and evaluation, for "Changing Behavior Through PR: Earned Media Boosts Campaign Effectiveness During Medicare Open Enrollment," on behalf of the Centers for Medicare and Medicaid Services.
"We are especially honored to win the Golden Ruler Award because it reinforces the strategic imperative that measurement plays in illustrating the true power of our communications efforts," said Michael Ramah, acting CEO, Porter Novelli. "Our work for CMS, in partnership with PRIME Research, demonstrated that even in a complex and cluttered media environment, public relations can have a profound impact in message dissemination and comprehension, and lead to results far greater than anticipated."
The Jack Felton Golden Ruler Award is sponsored by the Institute of Public Relations (IPR) and identifies superb examples of research used to support public relations practice. IPR is an independent nonprofit foundation dedicated to the science beneath the art of public relations. IPR focuses on research that matters to the practice, providing timely insights and applied intelligence that professionals can put to immediate use.
Earlier in the year, Porter Novelli won a Diamond SABRE Award for Superior Achievement in Measurement and Evaluation from The Holmes Group for the same campaign, as well as the PR News Platinum Award.About Porter Novelli A global public relations leader, Porter Novelli was founded in 1972. In 90 offices in nearly 60 countries, Porter Novelli combines the power of immersion with the rigor of research to create deep human insights that enable the agency to transform the opinions, beliefs and behaviors of those who matter most to its clients. Porter Novelli is a part of Diversified Agency Services, a division of Omnicom Group Inc. For additional information, please visit www.porternovelli.com. About Diversified Agency Services and OmnicomDiversified Agency Services (DAS) manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes more than 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries. About Omnicom Group Inc. Omnicom Group Inc. ( www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. Contact: Catherine Sullivan Catherine.Sullivan@porternovelli.com212-601-8315