MOUNTAIN VIEW, Calif., Nov. 14, 2012 /PRNewswire/ -- Based on its recent analysis of the online analytics market, Stratecast | Frost & Sullivan recognizes ShareThis with the 2012 Global Frost & Sullivan Technology Innovation Award for its widely deployed sharing widget on the web as well as its wider roster of other products and services. More than 1.6 million websites use the widget, which is free to most publishers, but the company earns its revenues ( $15-20 million in 2011) by helping brand marketers reach key influencer audiences using a combination of offerings.
Companies are increasingly looking to social analytics to keep a finger on the pulse of the market, to proactively get ahead of global trends and discussions taking shape on Twitter, Facebook and millions of other social networks and blogs, and to reach their best customers where they are the most comfortable and receptive, instead of the old "market-at-them" methods, to drive revenue growth. ShareThis comprehensively addresses all of these needs.
"What gives ShareThis' technology its edge is its unique and timely insight into what content moves people and how receptive they are to marketers' messaging based on the interest expressed through that share signal," said Jeff Cotrupe, global program director at Stratecast | Frost & Sullivan. "Through its social sharing widget, ShareThis is leveraging the best of both site and social analytics to offer brands and site publishers a combination of capabilities unmatched by competitors."A brand can use ShareThis on two levels: first, through use of the company's sharing widget on every one of its own web properties to gain better visibility into what its visitors are sharing, which is invaluable for a site publisher. Second, brands can leverage the incredibly broad and deep trove of insight that's generated as visitors to sites in the ShareThis publisher network share content with friends, family and business associates – and use that insight to develop the optimal marketing campaigns and customer retention programs to promote its business. ShareThis helps brands identify and target the most relevant audiences at large scale based on these social interactions and, through its Social Quality Index (SQI) metric, find sites that are most appropriate to reach these audiences.