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Heelys Swift (Photo: Business Wire)

In honor of Black Friday, U.S.-based Heelys, Inc. (NASDAQ: HLYS) is ready to roll out two discount deals for U.S. residents, plus free ground shipping on all orders. The first discount: buy any pair of traditional or HX2 Heelys, and get a second pair for $25. In addition, buy a NANO and get any pair of Heelys for $25.

Heelys Swift (Photo: Business Wire)

Heelys Swift (Photo: Business Wire)

This holiday special will run from 12:00 AM (CST) on Nov. 22, 2012, through 11:59 PM (CST) on Nov. 26, 2012. To qualify for the discount deals and free shipping, customers must be U.S. residents who purchase through the Heelys website, http://www.heelys.com.

Heelys is best known for its popular “wheel-in-the-heel” shoes, which allow users to seamlessly transition from walking or running to rolling – otherwise known as “Heeling” – by simply shifting weight to the heel. With the Black Friday incentive, buy one pair at the regular price and get the second pair for $25.

“We’re offering the same purchasing discount on traditional, one-wheeled Heelys, and our HX2, or two-wheeled models,” said Rick Groesch, Heelys chief commercial officer. “One-wheeled Heelys are still our best seller, but the HX2 model is very popular with younger skaters. The HX2 doesn’t require as much leg strength and features two removable wheels in each shoe for better balance and control.”

After wearers become more accustomed to skating, HX2 models can be converted into a traditional pair of Heelys by removing one of the wheels. Pop out both wheels and the HX2 becomes a regular street shoe.

“The last Black Friday discount – buy a NANO, get a pair of Heelys for just $25 – is a great way to combine our best products,” adds Groesch. “The NANO can only be used with Heelys footwear. It’s a special board that links into your Heelys’ shoe bracket. The NANO allows you to skate farther, faster and longer than ever before. It’s the ultimate skating experience.”

To use the NANO, simply remove the wheel from a Heelys shoe and snap the wheel bracket into place. The NANO is designed for use on a single foot, like slalom skiing or wakeboarding.

Heelys, Inc. is a company founded on innovation. It designs, markets and distributes its action sports-oriented products to the youth market under the Heelys ® brand. The company's primary product, Heelys wheeled footwear, is a patented dual-purpose skate shoe that incorporates a stealth, removable wheel in the heel. Connect with Heelys on Facebook, www.facebook.com/Heelys, YouTube, www.youtube.com/Heelysworldwide, or Twitter, http://twitter.com/Heelysworldwide.

Note to Editors: High resolution photos are available upon request.

Forward Looking Statements

Certain statements in this press release and oral statements made from time to time by representatives of Heelys are "forward-looking statements" for purposes of the safe harbor provisions of The Private Securities Litigation Reform Act of 1995, including in particular, statements regarding our guidance, outlook for future events, financial performance, customer demand, growth and profitability. In some cases, you can identify forward-looking statements by terminology such as "subject to," "believes," "anticipates," "plans," "expects," "intends," "estimates," "may," "will," "should," "can," the negatives thereof, variations thereon, similar expressions, or discussions of strategy. All forward-looking statements are based upon management's current expectations and various assumptions, but they are inherently uncertain, and Heelys may not realize its expectations and the underlying assumptions may not prove correct. Heelys' actual results and the timing of events could differ materially from those described in or implied by the forward-looking statements as a result of risks and uncertainties, including, without limitation, the fact that substantially all of Heelys' net sales are generated by one product, Heelys' intellectual property may not restrict competing products that infringe on its patents from being sold, continued changes in fashion trends and consumer preferences and general economic conditions, Heelys' dependence on independent manufacturers, Heelys may not be able to successfully introduce new product categories, and additional factors which are detailed in Heelys' filings with the Securities and Exchange Commission, including the Risk Factors contained in Heelys' Annual Report on Form 10-K. Investors, potential investors and other readers are urged to consider these factors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements made herein are only made as of the date of this press release and Heelys undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.



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