Today The AOL On Network announced that it has partnered with Kaltura, the leading open source video platform. The partnership will make the entire AOL video library of more than 420K premium videos available to companies using the Kaltura Platform.
As a result of the partnership, Kaltura’s publishers will be able to easily access and search the AOL video catalog, then quickly add premium, short-form video to their own accounts. By having access to this massive repository, Kaltura publishers will be able to expand their own video library with more premium content, increase total inventory and leverage a number of revenue options to maximize top-line growth.
“Today, every company is a media company, as organizations of all stripes are increasingly seeing the value and necessity of adding video to their sites. However, traditional publishers or those without expertise in high-quality video creation have struggled to do this in a scalable, cost-efficient way,” said Ron Yekutiel, Chairman and CEO of Kaltura. “With flexible, easy-to-deploy technology and premium content from The AOL On Network, publishers have everything they need to get high-quality video content up and running on their site in no time.”
The partnership boosts exposure for AOL’s content partners by distributing their video assets to other highly trafficked sites around the web. Kaltura recently launched new multiplatform functionality with support for iOS, Android, Xbox and Google TV, extending the reach of AOL content to users of mobile devices and connected TVs.“Partnerships like this are an essential part of our business because they drive scalable exposure for AOL’s original content, as well as that of our content partners,” said Frank Besteiro, Head of Business Development, The AOL On Network. “By giving the many thousands of publishers that Kaltura works with access to our library, we’re increasing ROI on the investment we and our partners have put into producing top-quality video content.”