Ketchum Sports & Entertainment has executed high-profile campaigns marrying Ketchum clients with marquee artists including Jewel, Snoop Dogg, Sara Bareilles, Kellie Pickler, Arianna Grande and Jordin Sparks, as well as leading industry entities Live Nation, EMI Music, Sony Music and SXSW. Recently, Ketchum Sports & Entertainment, in partnership with Allied Integrated Marketing, has teamed up Twentieth Television's hit syndicated series "Family Guy" with the annual Rockstar Energy Drink Uproar Tour featuring headliner Shinedown.
According to Hiro Zeoli, executive director of ad promotions for Twentieth Television, "We love to leverage the power of tying into music activations to promote our shows, but we realize navigating the music space takes real expertise, and that's when we and Allied Integrated Marketing call on Ketchum Sounds."
Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. Named 2012 PR Agency of the Year ( PRWeek) and the winner of an unprecedented three consecutive PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of Diversified Agency Services, a division of Omnicom Group Inc., visit www.ketchum.com.About Diversified Agency Services Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) ( www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries. About Omnicom Group Inc. Omnicom Group Inc. ( www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. SOURCE Ketchum