Nov. 14, 2012
, one of the world's leading communication firms and
's 2012 Agency of the Year, today introduced a music marketing specialty for clients that enables them to reach consumers in new and different ways. The offering will be housed within the agency's rapidly growing
Ketchum Sports & Entertainment
Ketchum Sounds offers a full spectrum of music marketing services, including music licensing, tour sponsorship and activations, artist endorsements and partnerships, and digital music platforms. The new service supports clients by creating 360-degree custom music marketing platforms based on matching a brand's marketing objectives with its target audience. The offering was introduced in October at the Omnicom Emerge Summit in
featuring Grammy Award-winning blues musician Keb' Mo', which was orchestrated by Ketchum Sounds.
The offering will be led by a pioneer in the music marketing space,
, executive vice president of entertainment for
& Entertainment. In addition, the offering will be supported by a team of experts based in the key U.S. music markets, including
New York City
. These experts have worked with artists and brands at both talent agencies and record labels, including Warner Brothers Records and William Morris Endeavor.
"Ketchum Sounds is a true differentiator. Our team has proven expertise in executing notable music marketing programs that provide powerful consumer engagement and drive big returns on investment," said
, partner and managing director,
Peterzell said, "The success of Ketchum Sounds is based on our ability to leverage our clients' brand assets to create win-win partnerships for the artists and our clients. Our ability to create measurable, retail-driven programs is an area in which we stand out."