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TheStreet Open House

Turkcell Smart Ticket Starts New Era At Stadiums

ISTANBUL, Turkey, November 14, 2012 /PRNewswire/ --

Turkcell (NYSE:TKC, ISE: TCELL), the leading communications and technology company in Turkey has announced its technological collaboration with the Turkish Football Federation (TFF), enabling football fans to purchase tickets using just an SMS and enter stadiums by having their mobile tickets read at the turnstiles.

     (Logo: http://photos.prnewswire.com/prnh/20120614/537932-b )

     (Photo: http://photos.prnewswire.com/prnh/20121114/574121 )

The CEO of Turkcell; the main sponsor of the Turkish National Team, Sureyya Ciliv, commented that "Mobile technologies are changing our habits by making life so much easier. The Smart Ticket revolution we launched today with TFF will soon spread out to various areas like stadiums, movie theatres, concerts and even public transportation.  The Turkey- Denmark soccer game has the historic importance of being the 500th national game. This game will also go down in history as the one where the Turkcell Smart Ticket entered our lives.  We are very happy to expand our harmonious collaboration with the main sponsor of TFF to the technological arena, and to make soccer lovers' lives easier."

With Turkcell Smart Ticket technology, which brings soccer match tickets to cell phones with a single SMS, fans will be able to enter matches easily by having their mobile tickets read on specially designated turnstiles at stadiums. Turkcell Smart Ticket, compatible with all cell phone models, will help fans avoid inconveniences such queuing, forgetting tickets at home, or printing out tickets purchased online, and will also win fans' hearts with special surprises and periodic opportunities.  The Turkcell Smart Ticket application, a collaboration between Turkcell and TFF, will first come to life during the significant Turkey- Denmark game on November 14, 2012 at 9:00pm.  Turkcell has reserved 7,000 Turkcell Smart Tickets for gnctrkcll club members.  Those Turkcell gnctrkcll club members wishing to buy a Turkcell Smart Ticket need only write BİLET and send an SMS to 3544.  For each Turkcell Smart Ticket purchased, gnctrkcll club members will receive one for free.  Then, TRY15, the cost of the ticket is reflected to users' invoices.

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