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Intelimax Enters Into A Securities Exchange Agreement With Ride Media Group LLC

Stocks in this article: IXMD

RIDE content will be displayed more dynamically by simultaneously showcasing live and on-demand rich video content, social media, real time news, event updates, data, games, websites, photos, charts and graphs all on a single display screen on various types of devices.  RIDE will be highly customizable by the user, and will feature a dynamic user interface that will appeal to savvy, youthful users.

RIDE will initially focus on Horse Racing Industry Associations' proprietary databases to acquire new customers, using a "Customer Referral Fee" program to create economic incentives for the Associations to participate in the program.  RIDE offers three potential revenue streams including Sponsorship and Advertising, Transactional Revenue and Customer Referral Fees from the Advance Deposit Wagering (ADW). The RIDE platform is also easily transportable to other sports, media and business verticals with minimal additional infrastructure or software development costs.

The RIDE project scope is to develop a cross platform (Desktop/TouchScreen/Tablet) application to launch as Racing's fully Integrated Digital Experience.  RIDE will initially install a pre-populated "Novice Fan" level dashboard and will evolve into an instantly scalable "racing centric" platform with the ability to grow with the user as their desire grows for more content, more knowledge and more tools.  At the same time RIDE will satisfy the "Sophisticated Racing Fan" by providing direct access to all elements of racing's extensive network of information, content and handicapping tools delivered to user devices in a highly customizable platform.

Over the next several months, RIDE will roll out its platform in three phases.  Phase I will initially target the North American Thoroughbred Racing Industry.  Phase II will roll-out to the International Racing community and Phase III will roll out to other pari-mutuel racing breeds (Standard-bred/Harness, Greyhound and Quarter-horse).

"We are extremely excited about the proposed acquisition of RIDE Media", said Michael Young, President of Intelimax.  "The addition of RIDE will complement the Company's existing Fantasy Sports platform, while offering its members new and exciting entertainment options.  Conversely, the inclusion of fantasy sports and gaming content will appeal to the horse racing fan's demographic profile and will provide cross-over entertainment, referral fee and supplemental marketing opportunities for Intelimax."

The Ride Media Group LLC Members:

Charles F. Champion Managing Partner - Paladin Capital Partners, LLC

Chuck Champion founded Paladin Capital Partners after successful engagements as Chairman and Chief Executive Officer of several U.S. publicly traded companies. An accomplished C-suite executive with experience in the media and gaming industries, Champion's business clients benefit from an extensive background in revenue and customer expansion. He has widely lectured on the use of social media in player development and has been recognized as a forward thinking strategic executive in the convergence of gaming, media, and gambling.

Mr. Champion was responsible for leading from a company on the brink of financial failure to the largest and most successful advanced deposit wagering company in the U.S. horse racing industry. From 2002 to 2007, he transformed its Internet operations, repositioned its content offerings, branded its unique service and reward components, and solidified its relations with race content providers. Under his leadership, had more than three years of consecutive double-digit growth in gross revenue. Youbet, founded in 1997, exceeded $750 million in wagers processed in 2007. More than 90% of the total was wagered after Champion took over as CEO in 2002.

Prior to joining Youbet, Mr. Champion was president and publisher of the Internet's Access Magazine, where he increased circulation threefold in two years. He was senior vice president of circulation and marketing for the Philadelphia Inquirer from 1995-98 and was responsible for halting significant circulation declines. As Executive Vice President of the Chicago Sun-Times from 1990-95 he improved EBITDA significantly and help position the company for a successful recapitalization and sale. He had similar accomplishments serving in executive level positions with the Los Angeles Daily News and Freedom Newspapers, the publisher of the Orange County Register. .

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