E*TRADE Financial Corporation Reports Monthly Activity For October 2012

E*TRADE Financial Corporation (NASDAQ: ETFC) today released its Monthly Activity Report for October 2012.

Daily Average Revenue Trades (“DARTs”) for October were 124,246, a ten percent decrease from September and a 21 percent decrease from the year-ago period. The Company added 23,365 gross new brokerage accounts in October, ending the month with approximately 2.9 million brokerage accounts – a decrease of 5,153 from September. Total accounts ended the month at approximately 4.4 million.

Net new brokerage assets were positive $0.3 billion in the month. During the month, customer security holdings decreased by 1.8 percent, or $2.6 billion, and brokerage-related cash decreased by $0.9 billion to $31.7 billion, as customers were net buyers of approximately $1.3 billion in securities. Bank-related cash and deposits decreased by $0.1 billion, ending the month at $7.1 billion.

Monthly Activity Data

		Oct-12			Sep-12			Oct-11			% Chg. M/M		% Chg. Y/Y
Trading days			21.0			19.0			21.0		N.M.		N.M.
DARTs			124,246			137,449			157,713		(9.6)%		(21.2)%
Gross new brokerage accounts			23,365			23,799			22,723		(1.8)%		2.8 %
Gross new stock plan accounts			14,164			10,830			12,147		30.8 %		16.6 %
Gross new banking accounts			857			905			1,697		(5.3)%		(49.5)%
Total gross new accounts			38,386			35,534			36,567		8.0 %		5.0 %
Net new brokerage accounts			(5,153)			4,576			(836)		N.M.		N.M.
Net new stock plan accounts			2,251			(248)			1,597		N.M.		N.M.
Net new banking accounts			(3,608)			(2,412)			(3,218)		N.M.		N.M.
Net new accounts			(6,510)			1,916			(2,457)		N.M.		N.M.
End of period brokerage accounts			2,887,699			2,892,852			2,771,980		(0.2)%		4.2 %
End of period stock plan accounts			1,121,091			1,118,840			1,063,685		0.2 %		5.4 %
End of period banking accounts			434,276			437,884			469,565		(0.8)%		(7.5)%
End of period total accounts			4,443,066			4,449,576			4,305,230		(0.1)%		3.2 %
Customer Assets ($B)
Security holdings		$	138.6		$	141.2		$	121.3		(1.8)%		14.3 %
Customer payables (cash)			5.5			6.0			5.7		(8.3)%		(3.5)%
Customer cash balances held by third parties			5.9			4.7			3.4		25.5 %		73.5 %
Unexercised stock plan customer options (vested)			21.3			23.1			19.8		(7.8)%		7.6 %
Customer assets in brokerage and stock plan accounts			171.3			175.0			150.2		(2.1)%		14.0 %
Sweep deposits			20.3			21.9			18.0		(7.3)%		12.8 %
Savings, transaction and other			7.1			7.2			7.8		(1.4)%		(9.0)%
Customer assets in banking accounts			27.4			29.1			25.8		(5.8)%		6.2 %
Total customer assets		$	198.7		$	204.1		$	176.0		(2.6)%		12.9 %
Net new brokerage assets ($B) (1)		$	0.3		$	0.5		$	0.6		N.M.		N.M.
Net new banking assets ($B) (1)			(0.1)			(0.1)			-		N.M.		N.M.
Net new customer assets ($B) (1)		$	0.2		$	0.4		$	0.6		N.M.		N.M.
Brokerage related cash ($B)		$	31.7		$	32.6		$	27.1		(2.8)%		17.0 %
Other customer cash and deposits ($B)			7.1			7.2			7.8		(1.4)%		(9.0)%
Total customer cash and deposits ($B)		$	38.8		$	39.8		$	34.9		(2.5)%		11.2 %
Customer net (purchase) / sell activity ($B)		$	(1.3)		$	0.8		$	0.9		N.M.		N.M.

⁽¹⁾ Net new customer assets are total inflows to all new and existing customer accounts less total outflows from all closed and existing customer accounts. The net new banking assets and net new brokerage assets metrics treat asset flows between E*TRADE entities in the same manner as unrelated third party accounts.

Historical metrics and financials can be found on E*TRADE Financial’s investor relations website at https://investor.etrade.com.

About E*TRADE Financial

The E*TRADE Financial family of companies provides financial services including online brokerage and related banking products and services to retail investors. Specific business segments include Trading and Investing and Balance Sheet Management. Securities products and services are offered by E*TRADE Securities LLC (Member FINRA/SIPC). Bank products and services are offered by E*TRADE Bank, a Federal savings bank, Member FDIC, or its subsidiaries. More information is available at www.etrade.com.

Important Notices

E*TRADE Financial, E*TRADE and the E*TRADE logo are trademarks or registered trademarks of E*TRADE Financial Corporation. ETFC-G

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