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The Global Smartphone Industry: A New Era Of Competition And Major Players' Strategies

NEW YORK, Nov. 14, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue: The Global Smartphone Industry: A New Era of Competition and Major Players' Strategies

http://www.reportlinker.com/p01036995/The-Global-Smartphone-Industry-A-New-Era-of-Competition-and-Major-Players-Strategies.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Phones_and_PDA

Amid the global economic uncertainties, it is anticipated that global Smartphone shipment volume will still witness a 27% year-on-year growth to around 868.0 million units in 2013. However, the global Smartphone industry is highly concentrated such that the combined revenue share of Apple and Samsung is expected to have reached around 60% and the combined profit share around 95% in 2012, thereby leaving only 5% of profits to be shared by other Smartphone branded vendors. This report profiles the development of the global Smartphone industry in 2012, examines strategies of five major groups in the industry and provides an insight into the future outlook of the industry while pointing out feasible product strategies to be put in place by other Smartphone brands, aside from Apple and Samsung, in order to seize a larger piece of the market-pie. Table of Contents

Table of Contents

1. Development of the Global Smartphone Industry

1.1 Mature Markets Remain Overshadowed; Emerging Markets Grow at Slow Pace

1.2 Telecom Operators Reducing Subsidy Amount and Period

1.3 Telecom Operators Prioritize Apple and Samsung over Other Vendors

2.New Competition in the Smartphone Industry

2.1 Global Branded Vendors

2.2 Regional Branded Vendors

2.3 Mobile Operating System Suppliers

2.4 Networking Service Suppliers

2.5 PC Branded Vendors

3. Outlook for the Smartphone Industry in 2013

3.1 Strategies of Other Smartphone Branded Vendors

3.1.1 Marketing Innovation Key Success Factor

3.1.2 Increased Specialization through Collaboration with EMS

3.1.3. Low-price Market Competition to Intensify in 2013

3.1.4 Mergers and Acquisitions to Tap Fast-growing Mobile Device Market

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