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Social Media In Retail Banking

Figure 1: T-Mobile Viral Video on YouTube, 2009

Figure 2: Consumer Willingness to Pay for Digital Services

Figure 3: Consumer Willingness to Pay for Good Service

Figure 4: Consumers Access Online Content Via Apps or Mobile Internet in the UK (%), 2011

Figure 5: Indicators to Measure the Performance of Online Marketing Campaigns

Figure 6: Use of Social Media Sites (%), 2011

Figure 7: Current Status of SMM Tools and Services, 2012

Figure 8: Social Media in North America and Retail Banks Active on It, 2011

Figure 9: Top 10 Social Networks and Blogs – Unique Audience (Thousands)

Figure 10: JPMorgan Chase Corporate Challenge Page on Facebook

Figure 11: CitiBank Company Page on Twitter

Figure 12: Snapshot of European Social Media and Retail Banks on It – 2011

Figure 13: Ranking of the Top 10 Online Media in Germany Based on Unique Visitors, 2011

Figure 14: Share of Social Media by Various German Banks (%), 2010

Figure 15: Demographic Reach of the Top Five Social Networking Sites in Germany (%), 2011

Figure 16: Top 10 Key Usage Areas of Social Media in Germany and Its Share of Social Media

Figure 17: Snapshot of Deutsche Bank's Company Page on Facebook

Figure 18: Share of Social Networking and Facebook Markets by Reach (%), 2011

Figure 19: Demographic Profile of Social Network Users in France

Figure 20: Snapshot of Promsvyazbank's Facebook Social Media Initiative

Figure 21: Sberbank's Online Savings and Social Media App

Figure 22: Snapshot of Social Media and Active Banks in Asia, 2011

Figure 23: Social Networking Users in Emerging Markets

Figure 24: Social Network Users and Penetration in China (2011–2014)

Figure 25: Age Distribution of Internet users in China

Figure 26: Social Network Users of Various Sites in India, 2012

Figure 27: Snapshot of 'Living Your Passion', a Social Initiative Launched by ICICI Bank

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