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China Electric Bicycle Industry Report, 2012-2015

NEW YORK, Nov. 14, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue: China Electric Bicycle Industry Report, 2012-2015

http://www.reportlinker.com/p0183541/China-Electric-Bicycle-Industry-Report-2012-2015.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Sporting_Goods

Chinese electric bicycle manufacturers went through a painful ordeal in 2011. The circular for rectifying the electric bicycle industry issued by the Ministry of Public Security, the Ministry of Industry and Information Technology, the State Administration for Industry and Commerce, and General Administration of Quality Supervision, Inspection and Quarantine, the rising price of raw materials like lead-acid batteries and the slowly growing demand because of market saturation depressed the electric bicycle industry into low-speed development from a boom in 2010. The output of electric bicycles increased by only 4.8% YoY to 30.96 million units in 2011, with the growth rate slipping by 28 percentage points over 2010. The slow growth looks to continue into 2012.

Amid the overall industry downturn, the strong get stronger and the weak fade away, with the acceleration of industry consolidation. The leaders like Yadea, AIMA and Xinri have started to further expand the market share by virtue of their edges in capital, technology, production scale and brand influence, while a large number of small-sized firms see the squeezed market space and plummeting market share and may face merger or bankruptcy. As a whole, the industry also embraces golden opportunity for development, though the majority of enterprises encounter a crisis. Firstly, the quality of such components as battery and motor needs to be improved, and the energy-saving and environment-friendly features of Chinese electric bicycle products wait to be enhanced. Once these problems are addressed, the enterprises will rid themselves of the intense homogeneous competition, enhance their product profitability and effectively explore the international market; secondly, the uncertainty of domestic industrial policy and the imperfect management system hamper the industry development. As the State improves the management mechanism of electric bicycle and issues new standards for product quality, the Chinese electric bicycle industry will enjoy huge development space.

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