Nov. 14, 2012
Mass Hysteria Entertainment Company, Inc.
(OTCBB: MHYS) today announced that it has entered into a software agreement for the development of technology that will allow theater audiences to engage with motion pictures in live-time using their Smart-phones. Created by
, the technology will be exclusively and jointly owned by Mass Hysteria Entertainment and Greene and Harrington. The technology, called Side Flick™ is designed to allow audience members to engage with unique second screen content on their Smart phones in sync with the movie up on the big screen. Version one of the App. will initially be available for the Android, iPhone and Microsoft Smart phones.
, CEO of Mass Hysteria Entertainment stated, "After three years of pain-staking work, it is with great excitement that I can announce we have "proof of concept" for our interactive movie experience. Passing this critical milestone to bring a new and engaged movie experience to the multiplex has been our quest since I started Mass Hysteria in 2009. The Side Flick application is designed to allow audience members to connect with additional scenes, characters, information and games, during the running of film and e-commerce features when it's over. We expect to be able to beta-test Side Flick with live audiences in association with a major exhibition chain in the first half of 2013.
Our technology also gives us the ability to repurpose existing movies and film libraries with second screen content, as well as, enhance the creative reach of filmmakers in the production of new movies to connect with audiences in an entirely new way. We may also license the Side Flick technology to studios for use in development and repurpose of their new and existing films."