As the Aristocrat Group Corp. (OTCBB: ASCC) works to prepare its new super-premium vodka for the marketplace, the company’s timing couldn’t be better. U.S. sales of super-premium vodkas, which typically retail around $30 a bottle, have risen 32 percent in the last two years to $1.2 billion, according to industry trade group the Distilled Spirits Council (DISCUS).
That growth outpaced the booming vodka sector overall, which accounts for nearly a third of all distilled spirits sold in the U.S. Super-premium brands such as Grey Goose, Belvedere and Ciroc saw a jump in sales of 12.7 percent, despite the difficult economic circumstances.
“Vodka, and super-premium vodka in particular, has proven to be altogether recession-proof in the last few years,” said ASCC CEO Cindy Morrissey. “Quality new products are very well-received in this segment, and we anticipate competitive sales right out of the gate once our product hits store shelves.
“Consumers are reaching for products at a higher price point even at a time when the economy is sluggish,” she said. “We anticipate an even larger jump in sales once economic growth begins to ramp up in earnest.”
Super-premium vodka will be the first product offering from ASCC’s new brand management division, Aristocrat Brands, which is following the lead of industry leaders such as LVMH. The company is currently hard at work testing and sampling top-quality American ingredients and contacting the nation’s top liquor distributors.
ASCC views vodka as key to growing its brand management business in order to compete in a highly profitable sector alongside Limited Brands, Inc. (NYSE: LTD), Proctor & Gamble (NYSE: PG), New York & Company, Inc. (NYSE: NWY) and Chico's FAS, Inc. (NYSE: CHS).
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About the Aristocrat Group Corp.
Through its brand management division, Aristocrat Brands, the Aristocrat Group Corp. (
) is on the path to becoming a provider of premiere luxury goods, including top-shelf distilled spirits. The company targeted the growing market for quality domestic liquor in order to deliver maximum returns to our shareholders.
The Aristocrat Group Corp. is also exploring smart growth initiatives to position itself as the premier resource for women’s lifestyle products and services, including motherhood resources. For more information, please visit
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