Here's my measuring stick. While the principle is important (who wants any amount of money unjustly taken from them?), for me, it can't just be about the principle. If I'm going to spend my time calling customer service, I have to be getting something out of it other than the satisfaction that I've put the company in its place. With the ATM fee, the problem was a broken machine. I'd inserted my card, stared at a blank screen, and then removed the card without conducting a transaction. But their system charged me anyway. This probably didn't usually happen, and I don't think the company was trying to pull one over on me. Personally, it wasn't worth my time to spend upwards of 20 minutes on the phone; I would just avoid using ATMs in the future, being especially aware of the “glitches” of this particular company.Chase, on the other hand, was a different story. I genuinely believe they needed to be put in their place, and while I broke up with them for my own sanity, I did relish the fact that I was justly serving “the principle.” I could have left the account open and just never used it, but it was worth my time to never worry about any issues with them again and let them know why they had driven me to that point. After spending months arguing with them over some fraud charges, I figured I was already invested in this argument, so I was past the point of no return. It was worth it to go a bit further and end things altogether.
Drawing The Line With Poor Customer Service
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