The float is 17 feet tall and 60 feet long. An animated robot controls the action on board and features a pneumatically powered head and mouth that move. The float also incorporates hydrogen and electric charging stations.
"We are delighted that the GM Foundation has chosen such an inspiring theme for their new float," said
, president and CEO, The Parade Company. "We are certain that parade goers will be entertained by both its theme and the intricate design."
, one of the country's oldest and most-celebrated parades produced by The Parade Company, will step-off at Woodward Avenue and Mack on
and will end at Woodward Avenue and Congress in downtown
will serve as co-grand marshals for the two-hour parade.
About the GM Foundation
Since its inception in 1976, the GM Foundation has donated hundreds of millions of dollars to American charities, educational organizations and to disaster relief efforts worldwide. The GM Foundation focuses on supporting Education, Health and Human Services, Environment and Energy and Community Development initiatives, mainly in the communities where GM operates. Funding of the GM Foundation comes solely from GM. The last contribution to the GM Foundation was made in 2001. For more information, visit
About United Way for Southeastern Michigan
United Way for
mobilizes the caring power of
counties to improve lives in measurable and lasting ways throughout the region. The organization is led by a diverse group of volunteers from business, labor, government, human services, education and the community. United Way provides opportunities to invest in the metropolitan
community through its annual Campaign and is a leader in convening partners to impact local residents each year by increasing economic self-sufficiency, protecting children and youth at risk, strengthening families, empowering neighborhoods and communities, and promoting health and wellness. Additional information is available at
About The Parade Company
Founded in 1984, The Parade Company is a not-for-profit organization governed by the Michigan
Parade Foundation whose board of directors is comprised of key civic and corporate leaders in the greater
region. The Parade Company is celebrating 86 years of Parade tradition in
, which is broadcasted to over 140 markets and cities nationwide. The mission is to fund, create and execute the best family events in metro
. The Parade Company staff, the board of directors and thousands of parade volunteers work year-round to bring a wide variety of magnificent events to the
City of Detroit
, each year, including the Target Fireworks, Fifth Third Turkey Trot and America's
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SOURCE General Motors Foundation