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Innovaro Announces Strategic Partnership With DataMentors LLC

Stocks in this article: INV

Innovaro, Inc. (NYSE MKT: INV), The Innovation Solutions Company, announces partnership with DataMentors.

Innovaro and DataMentors LLC have entered into an agreement which gives DataMentors the ability to integrate LaunchPad Listen into their DataFuse solution. The new option to DataFuse, called “SocialAppeal”, will be powered by Innovaro’s LaunchPad Listen and will provide sentiment and analytical analysis of postings on social media sites. SocialAppeal is an innovative solution, one of the first tools in the market today to automatically integrate social intelligence into a marketing database. This new offering by DataMentors will further strengthen their leadership position in the data quality and management space.

Dennis Hooker, Innovaro’s Senior VP Sales said “We are very excited about partnering with DataMentors to deliver SocialAppeal, the first combined capability of its kind. The powerful and flexible social mining and sentiment analysis capability of LaunchPad Listen should assist DataMentors in offering a new level of knowledge to their clients.”

Pete Giraldi, DataMentors' SVP of Sales and Marketing said, “DataMentors is delighted to be partnering with Innovaro. As the world becomes more social, companies must adopt processes to take advantage of this data. Once social data is cleansed and integrated into a marketing database, doors are opened for a variety of marketing and promotion opportunities, CRM strategy improvement, brand development, prospect identification, customer retention, and competitor knowledge."

About Innovaro, Inc.

Innovaro is The Innovation Solutions Company. We help clients innovate and grow. Innovaro offers a comprehensive set of services and software to assure the success of any innovation project, regardless of the size or intent. The Company's unique combination of LaunchPad software and Intelligence and Insights services provide businesses the innovation support to drive success. For more information about Innovaro, please visit its website at www.innovaro.com.

About DataMentors, LLC

DataMentors is a provider of database preparation and marketing solutions, featuring DataFuse, PinPoint, ValiData, NetEffect, DataPoint, and DMConsulting. These services are used individually or as an integrated end-to-end turnkey database solution for a clean, highly granular and accurate 360-degree view of the customer through data validation, transformation, standardization and householding. Offered as either a customer-premise installation or ASP delivered solution, DataMentors leverages proprietary data discovery, reporting and analysis, campaign management, data mining and modeling practices, identifying insightful customer sales and marketing directions.

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