Nov. 13, 2012
/PRNewswire/ -- The Greater Philadelphia Tourism Marketing Corporation (GPTMC) continues to aggressively develop its social media initiatives, breaking into the newest and most effective platforms and continuing to refine its current properties. Recent developments include a
Google Field Trip
, a fun
Visit Gay Philly Facebook
promotion and new
"GPTMC embraced social media early on, and we continue to adapt and grow with it as new technologies are introduced," says
, president and CEO, GPTMC. "Best of all, we're seeing that our social media fans are acting on what they read. In fact, in a recent survey of 1,000 fans and followers, 73% of respondents said they attended an event or visited an attraction they learned about through one of our social media properties."
Here's the newest social media news from GPTMC, known as
to its more than 291,000 social media fans and followers:
Google Field Trip
, the go-to blog for everything fun and exciting happening in
, has teamed up with Google as a local content partner for the brand new Google Field Trip, a location-based app that uses a person's location to deliver content and insider information about points of interest in the immediate vicinity. Google chose
as the local content provider for
because of the blog's unique insight on the city's museums, attractions, parks, theaters, restaurants, hotels and more. Right now the Field Trip app is only available on Android, but it's coming soon to iPhones.
Visit Gay Philly Facebook Promotion
is helping LGBT visitors figure out which
neighborhood best suits them and giving them a chance to win a weekend stay in
, including tickets to a Lady Gaga concert, an overnight at the new Hotel Monaco Philadelphia and a
gift card for a meal at Valanni. The fun Facebook-based quiz asks questions about participant's dining, shopping and nightlife preferences and then determines which of five Philly neighborhoods—the Gayborhood, Old City, Rittenhouse Square/Benjamin Franklin Parkway, East Passyunk and New Hope—meshes best with their mood.
GPTMC continues to demonstrate its social media savvy with the introduction of two presences on photo-sharing app Instagram. The
account shows on-the-scene images of
events that are featured on the blog. And the
Visit Philly Instagram
account features day-in-the-
-life photos and will soon feature local photographer submissions, an insider look at city neighborhoods, along with contests and promotions.
New On Pinterest...Philadelphia Weddings And Day Trips
Last month, GPTMC's
account ranked in the top 10 of destination-marketing organizations on Pinterest in terms of followers. Since its launch in March, Visit Philly has curated 19 themed boards—essentially, pin boards that act like the ones people use in their homes and offices, except they're online. The newest board,
Save the Date: Philly Weddings
, captures the attention of the hugely active bridal market that constantly turns to Pinterest for inspiration. GPTMC shows the strength of its partnerships with another new board,
Philadelphia and The Countryside®
, a collaborative board with pins from Visit PA and Visit Bucks County, which shows easy day trips from
High Culture And Pop Culture On Foursquare
helps visitors while they're here with
, curated guides of places visitors should know about. The newest of Visit Philly's 22 lists gives a range of experiences: the
Check In to a Masterpiece
list highlights 12 artworks from six
cultural institutions, while the
It's Always Sunny in Philadelphia Itinerary
list brings visitors to 16 Philadelphia locations where the
Gang would hang out.
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) makes
and The Countryside
a premier destination through marketing and image building that increases business and promotes the region's vitality.
For more information about travel to
, where you can build itineraries; search event calendars; see photos and videos; view interactive maps; sign up for newsletters; listen to HearPhilly, an online radio station about what to see and do in the region; book hotel reservations and more. Or, call the Independence Visitor Center, located in Historic Philadelphia, at (800) 537-7676.
Here are five new reasons to connect with @VisitPhilly's social media properties:
SOURCE Greater Philadelphia Tourism Marketing Corporation