This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

GAME Finds Winning Team With Affiliate Window

LONDON, November 13, 2012 /PRNewswire/ --

Leading video game and console specialist retailer ,  GAME has consolidated its affiliate activity appointing global performance network ,  Affiliate Window as its sole partner.

After years of working with two networks, GAME was able to directly compare service levels, simplicity of tools and evaluate programme performance. The strategy is to streamline processes where duplication exists to be more productive, build stronger, longstanding relationships with publishers, and introduce new and exciting products and promotional opportunities. This includes a focus on  digital downloads as well as some of the latest and highly anticipated game and console releases such as  Call of Duty: Black Ops 2 and the Nintendo  Wii U.

GAME's plans for 2013 include incorporating multiple platforms and mobile apps to reach new customers in addition to implementing retargeting and cart abandonment campaigns. The performance channel will complement GAME's other online marketing activities to drive cost effective and engaged traffic to the online store in addition to offline initiatives to drive footfall in-store.

" We needed to re-think how we operated our affiliate programmes as the old advantages of having two networks seemed outdated and less important than offering our affiliate partners a consistent and enriched experience," says  Steve Arbon ,  Online Marketing Manager for GAME. " Working with a single affiliate network just made sense as it allows us to focus on what really matters  -  affiliate strategy ,  partner relationships and most importantly more focus on the gamer at the heart of our customer centric campaigns."

Anthony Clements ,  Director of Client Services adds: " The consolidation of Game to Affiliate Window is the culmination of four years work in building a targeted affiliate programme that is rich in retail content publishers and able to deliver incremental performance. A proactive working relationship between the Game and AW teams has been key to making this consolidation possible ,  especially over the last few months. We will now look forward to positioning the brand for success in the key Christmas trading period ,  as well as driving acquisition through innovative new m-commerce solutions."

The enhanced programme will aim to enlist a healthy mix of publisher types including incentive and voucher code sites as well as content. The idea is to address ongoing changes in consumer behaviours and to support the growth of long-tail affiliates in addition to the next generation of super affiliates.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 17,826.30 -279.47 -1.54%
S&P 500 2,081.18 -23.81 -1.13%
NASDAQ 4,931.8150 -75.9760 -1.52%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs