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Rite Aid (NYSE: RAD) announced today that The Rite Aid Foundation is pledging an additional $100,000 donation to Hurricane Sandy relief efforts. The Rite Aid Foundation will award a $50,000 grant to both the Empire State Relief Fund, announced by New York Gov. Andrew Cuomo, and to the Hurricane Sandy New Jersey Relief Fund, established by New Jersey Gov. Chris Christie. Both of the organizations will support the rebuilding efforts of the communities affected by the storm.
The company also announced that it will launch an in-store customer and associate fundraising program to further support hurricane relief efforts. The in-store program will first launch in those areas most affected by the storm and roll out to more than 4,600 stores chain-wide on Friday, November 23. Known as “Black Friday,” this is the busiest shopping day of the year. The campaign, which will run through December 15, will enable customers to donate an amount of their choice at the register at any Rite Aid store across the country. Rite Aid associates in the corporate and field offices as well as the company's distribution centers will also be able to participate in the program.
All funds raised will be donated in equal amounts to the Empire State Relief Fund and the Hurricane Sandy New Jersey Relief Fund.
The Rite Aid Foundation previously donated $100,000 to the American Red Cross for Sandy relief efforts on October 31 and provided four truckloads of bottled water valued at $30,000 to residents in devastated areas.
New York Gov. Andrew Cuomo thanked Rite Aid as one of the first corporations to announce support for the Fund. “Rite Aid’s contributions and the creation of a national in-store fundraising program during their busiest time of year show they are standing with New Yorkers as they start to rebuild. Rite Aid understands that in the aftermath of this devastating storm the need for assistance will be felt for months – even years to come. During tough times, New Yorkers come together to lend a hand and take care of their neighbors, and I commend Rite Aid and all other individuals and businesses that have pitched in for their generosity.”