This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Starbucks: The World's No. 1 Tech Company

NEW YORK ( TheStreet) -- If you follow the tech space, it must make you want to vomit seeing Google (GOOG) slum out to the lifted skirt and perfumed inner thigh of low prices.

Outside of the space, you have posers such as Bank of America (BAC) not too proud to admit that they're posing.

It's an embarrassing shame.

But how can you blame a big bank for not thinking like a tech company when actual tech companies aren't even thinking like tech companies?

That's the quandary we're in.

People often look at me with dullish, blank stares when I rip Google or suggest that dying breeds such as J.C. Penney (JCP) and Best Buy (BBY) need to clean house, hire young-minded, forward-thinking hot shots with NO retail experience and start thinking like tech companies.

So many people don't get it. That's stunning, given the reality the world's top tech company floats in your face every single day, no matter who you are or where you go.

Starbucks (SBUX) took the notion of thinking like a tech company, modernized it for all (even if "all" have not caught on) and adapted it to the consumer/retail/hospitality space it dominates.

If I'm nothing else, I'm honest. I'm not afraid to say, yes, this is weird, but it's what I'm doing and how I feel when I do it.

I used to go to Starbucks maybe twice a month. Ever since downloading its mobile app, I go every single day. There's no question that the mobile app drives this habit.

It makes me feel cool. Like an early adopter. I'm not the dolt still writing a check at the counter. And I imagine, based on the number of downloads, that I'm not having some independent experience.

However, I also realize, based on the number of people staring in wonder when I pay with my smartphone that we're on the cusp of a Starbucks- and Square-led revolution. And I live in Southern California, a hotbed for connected, mobile freaks. Wait till Starbucks unleashes this beast for real on Anywhere, USA.

We keep waiting for a company to come along and do it the way Steve Jobs did it at Apple (AAPL). That's the theme the media decided to drive home now, all of a sudden, after it became somewhat obvious: Can anybody do anything without Steve Jobs!?

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,279.74 +13.75 0.08%
S&P 500 2,010.40 -0.96 -0.05%
NASDAQ 4,579.7870 -13.6380 -0.30%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs