Redman replaces Joe Sexton, who chose to depart to take a leadership role in a non-competing technology company.
“I want to express my deep appreciation to Joe for his energetic leadership and significant achievements within our sales organization and on behalf of McAfee,” continued DeCesare. “I wish him well in his new job leading a start-up.”
Prior to McAfee, Penny Baldwin was acting CMO and senior vice president, Global Brand Strategy and Marketing at Yahoo!. She previously served as president and chief executive officer of Young & Rubicam Advertising and Wunderman Direct Marketing.
“Penny is a seasoned business leader with an exceptional record of achievement across consumer, enterprise and corporate marketing,” said Mike DeCesare, co-president, McAfee. “She’s had phenomenal success in branding and marketing a diverse range of global companies and she brings a strong, new marketing presence to this organization. We continue to attract the finest talent, in part, because of our dedication to making a difference in the lives of our customers and communities.”
“I joined McAfee not only because of its reputation for leadership in security, but also because of its brand and the values it encompasses,” said Baldwin. “In talking to many people in the company, it’s clear that there’s a fervent belief that McAfee is more than just a collection of technology solutions. Rather, the company has a cause—a higher order purpose—of being relentlessly focused on making the world a safer place. As a marketer, that’s a really compelling proposition and something I want to be a part of.”
Baldwin has had success in branding and marketing a wide range of global companies such as NetApp, Hitachi Data Systems, and Citrix, to Chevron, AT&T and Cadbury Schweppes, to name only a few. Her background spans developing capabilities and leading global efforts in brand strategy, advertising, digital communications, direct marketing, event marketing, corporate identity systems, portfolio strategy, market research, website design, database marketing, social media and communications planning, measurement and analytics. She has led teams to win numerous high profile industry awards.