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Febreze Reveals Best And Worst Holiday Smells With Scentimental Survey

Febreze Brings Most Meaningful Holiday Scentiments to Those Away from Home

The Febreze Scentimental Survey revealed that nearly half of Americans (48%) believed that smelling their favorite holiday meals or treats would remind them of holidays with family and friends if they were alone during the season. With that in mind, Febreze recognizes that there are many people unable to make it home for the holidays this year, reasons ranging from work in another part of the country or a school a little too far away from home. For those, Febreze has launched the “Best of Holidays Past Contest” bringing the holidays to those unable to see their loved ones.

Febreze encourages fans everywhere to join in the holiday conversation or share a story about a friend or a loved one who can’t make it home for the holidays for the chance to win a memorable holiday experience and $10,000. Simply visit the “Best of Holidays Past Contest” tab on the Febreze Facebook page for more information and to participate.

Introducing New Seasonal Scents

This year, Febreze is releasing two new limited edition holiday scents - Winter Magic and Glow and Holiday Bloom and Cheer to complement the popular Glistening Alpine and Cranberries and Frost holiday scents. All holidays scents will be available in Candles, Air Effects, Set & Refresh, Fabric Refresher, and NOTICEables to help create a festive atmosphere in every home this holiday season.

For more information on the holiday scents, visit

About Procter & Gamble [NYSE:PG]

P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

1 Survey MethodologyThe survey was conducted online by IPSOS on behalf of Febreze from October 2-16, 2012 among 1,000 adults in each of the following countries: Canada, France, Germany, Great Britain, and the United States. A full methodology is available upon request.

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