This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

Time Warner Cable And The Madison Square Garden Company Announce Long-Term Marketing Partnership

Time Warner Cable (TWC) and The Madison Square Garden Company (MSG) today announced a long-term marketing partnership that will align TWC’s “Enjoy Better” brand campaign with concerts and sporting events taking place at The World’s Most Famous Arena. As part of the partnership, TWC is now the naming partner for the Concert Series at Madison Square Garden, as well as an Official Partner of the New York Knicks and the New York Rangers. The new partnership will also enable TWC to use MSG’s unrivaled ability to deliver unforgettable experiences to offer unique benefits exclusively for its New York City customers.

“We are very excited to align our ‘Enjoy Better’ campaign and company brand with The World’s Most Famous Arena here in the heart of our hometown of New York City,” said Jeffrey Hirsch, chief marketing officer for Time Warner Cable. “Like our customers, we are huge music fans and long-time supporters of the Knicks and Rangers and are proud to invest in New York City by sponsoring these storied brands. Through our partnership, we can offer the thrill and unique experiences of the transformed Garden and showcase our advanced services for NYC-area consumers.”

“We are well on our way to transforming Madison Square Garden into the world’s most spectacular arena, and are proud to partner with Time Warner Cable, which enables us to enhance our customers’ experiences at concerts and sporting events at The Garden even further,” said Greg Economou, executive vice president, corporate sales and solutions, MSG Sports. “Meanwhile, Time Warner Cable will enjoy unmatched brand exposure at one of the busiest arenas in the world, along with the opportunity to reward their current customers with unique experiences only Madison Square Garden can deliver.”

The partnership gives TWC a strong brand presence across MSG’s sports, entertainment and media platforms, including the Arena’s 7 th Avenue and 8 th Avenue outdoor marquees, digital signage within the building for events, features on GardenVision, the center-hung scoreboard, as well as integration across MSG’s online properties. The Garden has a strong lineup of diverse and top-name artists scheduled to perform this fall as part of the Time Warner Cable Concert Series, including Madonna, Justin Bieber, One Direction, The Who and Jason Mraz.

Enjoy Better” Brand Experiences

As an extension of its “Enjoy Better” brand campaign, TWC’s new Madison Square Garden platform will offer unique experiences and opportunities for its customers and Garden guests. During every Knicks and Rangers home game, one lucky fan will win an “Enjoy Better” enhancement to their game experience, such as a seat upgrade or merchandise, courtesy of TWC. In addition, TWC will be the presenting partner of one Knicks game and one Rangers game per season, and will distribute premium items to fans. TWC plans to also run sweepstakes for customers to win tickets and unique experiences to concerts that are part of the Time Warner Cable Concert Series at Madison Square Garden.

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 18,132.70 -81.72 -0.45%
S&P 500 2,104.50 -6.24 -0.30%
NASDAQ 4,963.5270 -24.3630 -0.49%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs