This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

AOL, BBDO And InsightsNow, Inc. Recognized For Their Leading Technology Innovation At The Market Research Event

Earlier today at the Institute of International Research’s The Market Research Event, AOL, Inc., BBDO and InsightsNow received the EXPLOR Award, one of the industry’s most distinguished and respected honors. The EXPLOR Award is an annual case study competition that honors technology innovation in marketing research.

Vicki Draper, Senior Manager of Media Insights for AOL’s Consumer Analytics & Research Department, and Alec Maki, Vice President of BehaviorLens Research at InsightsNow will deliver the team’s winning case study submission, 7 Shades of Mobile: The Hidden Motivations of Mobile Users, at The Market Research Event on Tuesday, November 13 th at 2pm during the Insights & Leadership Transformation track.

The world-class judging panel for the EXPLOR Award evaluates candidates based on their ability to deliver a high-impact case study where technology and innovation ultimately advance research and insights processes, data collection, or dissemination of information. The judging panel deemed the AOL, BBDO and InsightsNow case study to be the most compelling, providing powerful examples of unique innovation processes, coupled with creative uses of technology. Other finalists included Frito Lay and Graco.

Chuck Miller, President of Digital Marketing & Measurement and the Founder of the annual EXPLOR competition, said, “AOL, BBDO and InsightsNow delivered compelling new insights into consumer mobile behavior. As our world continues to shift, content providers and advertisers must rapidly move to mobile or be left behind. Together, these companies delivered unique findings about the mobile space using an approach that combined a primary ethnography study, mobile metered data and quantitative survey data. The insights gained through this method made them the natural winner of this year’s EXPLOR award."

“We’re thrilled to be recognized as an EXPLOR Award recipient,” said Vicki Draper of AOL. “Mobile is a fast-growing market with many opportunities, but there are significant challenges. Publishers and advertisers have not adapted their methods or their messages to be fully optimized for this medium, and we need to look beneath the surface view of what users are doing on mobile. This research study allowed us to shake up perceived notions of how and why people turn to their mobile devices and really understand how to better reach consumers on these devices.”

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

Chart of I:DJI
DOW 17,751.39 +121.12 0.69%
S&P 500 2,108.57 +15.32 0.73%
NASDAQ 5,111.7330 +22.5270 0.44%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs