While more than four in 10 (42%) jeans owners say they have difficulty finding a pair that fits them well, it's not surprising that 16% of consumers are willing to pay $100 or more for jeans with a great fit. However, 64% of shoppers say that price/discount is the most important factor when buying jeans and 71% think most jeans are overpriced.
"While many consumers already own several pairs of jeans, there are opportunities for them to purchase additional pairs, either for replacement or to have a greater variety in their wardrobes," adds Ali Lipson. "Retailers and manufacturers need to pay careful attention to price point and different styles and fits to accommodate the large consumer base for this category."
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