While more than four in 10 (42%) jeans owners say they have difficulty finding a pair that fits them well, it's not surprising that 16% of consumers are willing to pay $100 or more for jeans with a great fit. However, 64% of shoppers say that price/discount is the most important factor when buying jeans and 71% think most jeans are overpriced."While many consumers already own several pairs of jeans, there are opportunities for them to purchase additional pairs, either for replacement or to have a greater variety in their wardrobes," adds Ali Lipson. "Retailers and manufacturers need to pay careful attention to price point and different styles and fits to accommodate the large consumer base for this category."
Low Price And Right Fit Will Drive More Jeans Into Our Wardrobes, Reports Mintel
Check Out Our Best Services for Investors
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Model portfolio
- Stocks trading below $10
- Intraday trade alerts