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-- Thanksgiving was the Deadliest Thursday of 2010; Puts Spotlight on "Blackout Wednesday" --DALLAS,
Nov. 13, 2012 /PRNewswire-USNewswire/ -- As we kick off the holidays with
Mothers Against Drunk Driving (MADD) is reminding adults to plan ahead for a safe way home if they're planning to drink alcohol during the season's festivities. Data show that the time period between
New Year's Day includes some of the most dangerous days for drunk driving deaths, and the numbers are getting worse in recent years — as annual drunk driving deaths have decreased, there has been an increase in the proportion of drunk driving deaths around the holidays. In addition, there's a troubling trend of drunk driving fatalities in the early morning hours of
Thanksgiving Thursday, following what's becoming known as "Blackout Wednesday," a time when people who are home for the holiday are choosing to celebrate with excessive amounts of alcohol.
The proportion of people killed in drunk driving crashes (.08 BAC and above) over the
Thanksgiving holiday spiked by 30 percent in 2010 compared to the rest of the year. Additionally, the number of drunk driving deaths increased by 24 percent compared with the year prior. Below are further details about fatalities over the holiday in recent years:
Thanksgiving Holiday (includes "Blackout Wednesday" and the weekend following
2010*: 174 people killed ( 40 percentof highway deaths)
2009: 140 people killed (34 percent of highway deaths)
2008: 180 people killed (35 percent of highway deaths)
"These numbers are very concerning to MADD because the number of people killed in drunk driving crashes over
Thanksgiving is up, along with the percentage of highway deaths caused by drunk driving during the holiday period," said MADD National President
Jan Withers. "Drunk driving is a complex problem, but the solution is simple: plan ahead for a sober designated driver if you're going to drink alcohol."
Tie One On For Safety red ribbon campaign, now in its 26
th year, is the organization's signature public awareness project and is sponsored by National Presenting Sponsor
Nationwide Insurance. Drivers across the country display MADD red ribbons on their vehicles as a pledge to drive safe and sober. The ribbons also signify support for law enforcement officers, who will be out in force as part of the national "Drive Sober or Get Pulled Over" campaign.
"During a time of year when some may choose to 'tie one on' in celebration of the holidays, MADD and Nationwide encourage drivers to
Tie One On For Safety by displaying a red ribbon as a visible reminder to keep our roads safe," said
Bill Windsor, Nationwide Insurance Associate Vice President of Consumer Safety. "It's about setting an example for your friends and family, co-workers and neighbors — if you drink, don't drive."
It's not just the
Thanksgiving holiday that can be dangerous. On average in 2010, 31 percent of highway fatalities were caused by drunk driving. However, this number spikes dramatically over the Christmas and
New Year's holidays too:
Christmas Holiday (includes
Christmas Eve and the surrounding holiday weekend)
2010: 96 people killed ( 37 percentof highway deaths)
2009: 95 people killed (36 percent of highway deaths)
2008: 138 people killed (32 percent of highway deaths)
New Year's Holiday (includes the holiday weekend surrounding
New Year's Eve)
2010: 143 people killed ( 48 percentof highway deaths)
2009: 185 people killed (40 percent of highway deaths)
2008: 175 people killed (41 percent of highway deaths)
New Year's Day is especially dangerous, with 57 percent of all traffic fatalities involving a drunk driver in 2010.
An infographic illustrating additional details about drunk driving fatalities during the holidays and year-round is available at
www.madd.org/TOOFSinfographic. It was created by
Joni Graves, with the Wisconsin LTAP (Local Technical Assistance Program) at the
University of Wisconsin - Madison, who adapted the concept from her Wisconsin Crash Calendar data visualization project. Her entry won MADD's first-ever
Tie One On For Safety Infographic Challenge, which was announced at this year's White House Datapalooza.
To get a red ribbon or for more information about
Tie One On For Safety, visit
www.madd.org/toofs. For information about MADD's
Campaign to Eliminate Drunk Driving, visit
*2010 is the most recent year for which there is data from the National Highway Traffic Safety Administration (NHTSA).