This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Colgate-Palmolive Partners With Pop Sensation One Direction To Launch New Oral Care Line

Colgate-Palmolive and global pop phenomenon, One Direction (1D), have formed a duet to add some fun to daily brushing routines. As part of the company’s recent collaboration, Colgate will feature 1D front and center on three oral care products, available exclusively in the U.S., so fans can brush along with their favorite pop band.

“As the global oral care leader, Colgate continues to offer solutions to help improve the oral health and well-being of consumers, while making it easy to manage every day routines,” said Philip Durocher, Vice President and General Manager, U.S. Oral Care, Colgate-Palmolive. “To add some fun to teens’ and tweens’ brushing regimens, we’ve partnered with 1D to encourage fans to take care of their oral care needs with the Colgate® MaxFresh™ line and their favorite band.”

Young consumers can achieve a healthy smile with the 1D Colgate® MaxFresh™ Power or Manual Toothbrushes, which feature soft bristles to help remove plaque and stains, resulting in a fresh, whole mouth clean. The 1D Colgate® MaxFresh™ Toothpaste features a fluoride formula that helps protect teeth against cavities, and is available in a Fresh Mint flavor.

1D Colgate® MaxFresh™ products will be available in November 2012, just in time for the holiday season, at mass retail, drug and grocery stores nationwide. For more information about Colgate® MaxFresh™, please visit  www.Colgate.com.

About Colgate-Palmolive

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate-Palmolive sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet. For more information about Colgate-Palmolive’s global business, visit the Company's web site at www.Colgate.com. To learn more about Colgate Bright Smiles, Bright Futures®, Colgate’s global oral health education program, please visit http://www.colgatebsbf.com. CL-C

Copyright Business Wire 2010

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 18,024.06 +183.54 1.03%
S&P 500 2,108.29 +22.78 1.09%
NASDAQ 5,005.3910 +63.9670 1.29%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs