Meredith Corporation (NYSE: MDP) and MetLife Auto & Home jointly announced today that qualified subscribers to two of Meredith’s most well-known publications will be able to insure their homes and automobiles with group discounts. Subscribers of both Ladies’ Home Journal and Family Circle will be offered the opportunity to apply for insurance coverage provided by MetLife Auto & Home and other leading insurance carriers.
“The millions of women we reach through our Family Circle and Ladies’ Home Journal brands are passionate about all things pertaining to their home and family,” said Nancy Weber, executive vice president and chief marketing officer at Meredith Women’s Network. “We’re excited to be able to offer them an opportunity to participate in this program.”
“This relationship with a leading publisher like Meredith provides MetLife Auto & Home a unique opportunity to serve subscribers of two iconic publications that have histories of deep engagement with their audiences,” said David Brennan, vice president, US Sponsored Direct Business at MetLife.
As part of the program, qualified subscribers also will be able to secure insurance protection for other items, including rental properties, condos, boats, motor homes and RVs. Additionally, those subscribers may have access to other value-added features such as convenient payment options, identity protection services, personalized service, and superior driver discounts. Insurance availability, coverages, and discounts vary from state to state.
“We’re pleased to offer subscribers some of the most comprehensive auto and home insurance coverage available, at competitive group rates,” noted Brennan. “Not all auto and home insurance policies are the same, and we encourage subscribers to review their current policies to ensure that they have the right amount of coverage and the features to fit their needs.”
The outreach to subscribers will be undertaken by several Meredith business units including the Meredith Women’s Network, Meredith Xcelerated Marketing, and Consumer Marketing.