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PR Newswire Hosts Webinar To Discuss The Benefits Of Collaboration Between Marketing & PR

NEW YORK, Nov. 13, 2012 /PRNewswire/ - PR Newswire invites you to join a free webinar, "Alignment for Engagement,"  that will explore how the collaboration between PR and marketing departments within an organization can strengthen a brand's overall content marketing strategy and ultimately drive greater audience engagement.


Scheduled for Tuesday, November 20 th 2012 at 1:00 pm EST, the 1-hour webinar will feature presentations by PR Newswire's Global Director of Emerging Media, Michael Pranikoff, Spafax's Content Director, Arjun Basu and Blackboard, Inc.'s Vice President of Marketing, Kevin Alansky.  Together they will lead a conversation about why the traditionally siloed departments can tap into the honed skills and strengths of one another to deliver more impactful business results and address how to employ an agile approach to content marketing, as well as how to executive a multi-channel distribution and syndication strategy.

For more information and to register, visit:

As an industry thought leader, PR Newswire regularly produces and hosts topical webinars aimed at keeping  public relations, investor relations and marketing professionals informed of the latest trends and providing advice and strategies necessary to reach their communications goals.  Visit PR Newswire's Knowledge Center for a list of upcoming events and webinars or to listen to PR Newswire's archived webinars.

About PR Newswire

PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts: Rachel MeranusVice President, Marketing and CommunicationsPR Newswire+1.201.360.6776

Meryl SerouyaMarketing and Communications AssociatePR Newswire+1.201.360.6009

Source: PR Newswire Association LLC

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