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Cabela's Women's Varsity Full-zip Hooded Sweatshirt (Photo: Business Wire)

PTC (Nasdaq: PMTC) today announced that Cabela’s, the world's largest direct marketer of hunting, fishing, camping and related outdoor merchandise, has chosen PTC Windchill ® FlexPLM® software, PTC’s Product Lifecycle Management (PLM) solution for retail, to eliminate redundant tasks and enable more time for creativity and innovation. That emphasis on speed to innovation will enable Cabela’s to introduce more Cabela’s brand products to the assortment each season, thereby growing its overall brand in the US and globally.

Cabela's Women's  Varsity full-zip hooded sweatshirt (Photo: Business Wire)

Cabela's Women's Varsity full-zip hooded sweatshirt (Photo: Business Wire)

Cabela’s is using PTC PLM solutions to manage the entire lifecycle of their apparel products from conception through design, technical design, sourcing, and manufacturing to commercialization. By integrating business processes, workflow and data, PTC solutions are enabling Cabela’s to increase fill rates and improve margins, thus supporting Cabela’s core strategy of improving merchandising performance.

In selecting PTC solutions, Cabela’s was particularly interested in the proven processes and practices enabled by its out-of-the-box capabilities. Being able to implement a comprehensive retail PLM system in a short period of time has allowed Cabela’s to quickly realize value and reduce product cycle-time from ideation to commercialization.

“We take our brand very seriously at Cabela’s and that is why we partnered with PTC,” said Gabriel Garcia, PLM Manager for Cabela’s. “Being able to implement a best practices PLM solution out-of-the-box was crucial for us. By week three with PTC, we were already adding design content and adding much more to our apparel brand line.”

“With all of the change and challenges in the retail industry today, Cabela’s recognized the clear advantage of deploying a comprehensive PLM solution and chose PTC to deliver that solution quickly and efficiently,” said Beth Borland, Director of Retail & Consumer strategy, PTC. “Now that their Apparel division has successfully implemented PTC Windchill – and immediately began to see the business benefits - we are excited to continue working with Cabela’s to roll out to their Footwear and Hardgoods Products divisions so that they too can expand their lines and the overall Cabela’s brand.”

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