This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Spanish Market Leader Mundo Reader/bq Launches New E-reader Powered By Neonode® MultiSensing™ Touch Technology

Neonode Inc., (NASDAQ:NEON), the optical touch technology company announced today that the new e-reader “Cervantes Touch” by Mundo Reader/bq, has been launched, incorporating Neonode’s patented MultiSensing TM touch technology. The Cervantes Touch is a result of the multi-year license agreement Neonode signed with Mundo Reader in 2011, as stated in a press release issued August 25 2011.

The Cervantes Touch is the evolution of the Cervantes 2, one of the top-selling e-reader brands in Spain and Latin America. Thanks to Neonode’s light based MultiSensing TM technology the Cervantes Touch is super-responsive, with extremely low power consumption and long battery life. It also facilitates a totally reflection-free Electronic Paper Display (EPD) providing a pristine and superior reading experience. These features, characteristic for Neonode touch enabled devices have made Neonode’s technology the premier choice of technology for most of the world’s major e-reader manufacturers.

“Mundo Reader/bq is a great partner for Neonode thanks to their attention to quality, much evidenced by the classy Cervantes Touch designed specifically for the Spanish speaking markets. The launch of the Cervantes Touch verifies Neonode’s competitive edge and great demand for our proprietary technology on multiple worldwide markets. We are excited about the opportunity to cooperate with Mundo Reader/bq on several more devices to come” said Thomas Eriksson, Neonode’s CEO.

Spanish is the first language for 650 million people worldwide, including a significant number of Spanish speakers in the US. Sales of e-books in the Spanish language, where most of Latin America is served by Spanish publishing enterprises, are expected to grow and to have a major impact for both publishers and retailers the coming years, reaching a world market share of around 15 percent in 2015, according to the 2011 O’Reilly report "The Global eBook Market: Current Conditions & Future Projections". IDC has also forecasted, in "Worldwide and U.S. eReader 2011–2015 Forecast Update", that the Spanish-speaking e-reader market will have a similar development as the North American market has had the last 5 years.

About Mundo Reader/bq

bq is a Spanish company dedicated to the design, manufacture and distribution of e-readers and tablets, and operates in markets throughout Europe and South America. At present it is the top-selling brand in Spain for e-readers and tablets powered by the Android operating system. bq is owned by Mundo Reader S.L., a technology-orientated holding company that specialises in the design, manufacture and distribution of multimedia devices and their accessories.

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $93.99 0.00%
FB $102.01 0.00%
GOOG $682.40 0.00%
TSLA $151.04 0.00%
YHOO $27.04 0.00%


Chart of I:DJI
DOW 15,973.84 +313.66 2.00%
S&P 500 1,864.78 +35.70 1.95%
NASDAQ 4,337.5120 +70.6750 1.66%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs