"All functions and capabilities for these endpoints are easy to deploy and easy to use, which further contributes to the overall value proposition of Yealink's solution," noted Saayed. "The company supplements its go-to-market strategy with a fast and effective technical support."
Yealink continuously strives to transfer its growing expertise as a leading endpoint vendor to its various partners and contacts across different regions. Furthermore, it has a strong focus on interoperability with different communication platform vendors. The company already has certifications issued by more than 80 international VoIP systems vendors, such as Asterisk, Avaya, BroadSoft, and Genesys—among others.
Significantly, Yealink leverages knowledge it acquires from its extensive international customer base—it sells its products in more than 140 countries across the world—to present each region with the optimal balance of price and quality of the products. Other unique regional characteristics that the company seeks to address in product development and marketing strategies include telecommunication regulatory policies, security and safety requirements, and compatibility with existing infrastructure.
Overall, with a high-quality, yet cost-effective product portfolio, advanced technology, a good understanding of international customer needs and a large set of partners, Yealink has successfully established itself as one of the leading market brands in the IP desktop phone market."Its leadership position in the IP desktop phone market is proven by the company's impressive growth rate in terms of IP phone shipment within the last three years," concluded Saayed. "Yealink is well-positioned to leverage its strength to further expand in the enterprise segment." In recognition of Yealink's continued focus on delivering IP endpoints with compelling functionality and competitive pricing, Frost & Sullivan presents Yealink with the 2012 Growth Leadership Award in the world enterprise IP telephony endpoint market. Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.