WebMediaBrands Inc.’s (Nasdaq: WEBM) Inside Network, the leader in tracking application performance and market trends across social and mobile platforms, today announced the publication of the first report in the recently launched Mobile App Research Service (MARS). MARS monthly reports help companies capitalize on the growing app economy by providing insight into user and developer trends in specific mobile app genres.
The report, “Mobile Games: Driving Discovery,” examines mobile game user behaviors such as game acquisition frequency versus playing frequency, genre loyalty, and motivations for game purchases. It concludes that developers must do more to focus on drivers beyond those in the app store. According to the report, more consumers (23 percent) cite recommendations from the media and friends as download influencers than such app store features as reviews (19 percent) and screenshots or video (10 percent).
“App stores have become the central hub for acquiring new mobile apps, but they are not necessarily a destination that consumers visit frequently,” said report author Ross Rubin, research director for Inside Network. “Generating social media buzz, viral marketing, and more traditional word-of-mouth and reviews from publications can factor in rising above the clutter.“
- MobileAppResearchService (MARS) is our monthly mobile app research report package. These original reports provide insight into user and developer trends in specific mobile app genres, and also explore broader implications for the mobile ecosystem as a whole. Quarterly research analysis webinars are hosted for annual MARS subscribers. Clients also have access to up to 10 analyst calls per year to discuss research report topics. MARS research is led by veteran industry analyst and Inside Network research director Ross Rubin.
- SocialAppResearchService (SOARS) is our monthly social app research report package. These original reports provide insight into user and developer trends in specific social app genres, and also explore broader implications for the social ecosystem as a whole. Quarterly research analysis webinars are hosted for annual SOARS subscribers. Clients also have access to up to 10 analyst calls per year to discuss research report topics. SOARS research is led by veteran industry analyst Billy Pidgeon
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