This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Nokia Needs Lumia 920 to Shine

NEW YORK ( TheStreet) -- It's hard to fault investors for having abandoned phone giant Nokia (NOK - Get Report) and what was once a prominent company -- one that was in a fast-growing market. With chronic self-inflicted wounds, the company essentially handed over the phone market to Apple (AAPL - Get Report) and Samsung. But with renewed excitement stemming from Nokia's Lumia 920 running on Microsoft's (MSFT - Get Report) Windows Phone 8, investors want to know does Nokia now deserve a second look?

For Nokia, I'd like to think that the company can revive its fortunes with its new phone, but it's hard to discuss the prospects of the Lumia 920 without first considering its predecessor, the Lumia 900 -- particularly for how the company botched the launch. After getting its tail kicked by Research in Motion's (RIMM) BlackBerry, which then gave way to Apple's iPhone, Nokia needed a spark.

Enter the Lumia 900, a device billed as Nokia's "corner-turning" product and its first phone launched in partnership with Microsoft. It was supposed to be the company's "saving grace."

Except it was launched on Easter, April 8 on this year! Yes, the holiday that all but guaranteed that a significant portion of stores would be closed. It was remarkable how two prominent companies in Nokia and Microsoft could have gotten something so important, so incredibly wrong.

What made Nokia's gaff so eye-opening was that the company was already playing catch-up to not only Apple, but also Samsung and could ill-afford such unforced errors -- particularly as Apple was executing flawlessly. Nokia has lost close to 80% of its value during the course of the past five years after having once enjoyed almost 50% of the global smartphone revenue.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Submit an article to us!
SYM TRADE IT LAST %CHG
AAPL $125.80 -2.25%
NOK $6.38 -0.76%
MSFT $47.61 -1.30%
T $33.73 -2.30%
FB $77.62 -1.50%

Markets

DOW 17,928.20 -142.20 -0.79%
S&P 500 2,089.46 -25.03 -1.18%
NASDAQ 4,939.3270 -77.6020 -1.55%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs