Nov. 12, 2012
/PRNewswire/ -- The Goodyear Tire & Rubber Company (NYSE: GT), whose world famous airships have become synonymous with the world's largest sporting events, is teaming up with
for the second time this year to get the pulse of college football fans nationwide, allowing them to decide which upcoming college football match-up will draw aerial coverage by the iconic Goodyear Blimp and be deemed the "Blimpworthy" game of the week.
Kicking off today with an official announcement during ESPN's
broadcast, voters across the country now have the opportunity to direct Goodyear to send one of its three U.S.-based blimps to one of these
University of Notre Dame
University of Southern California
; University of
Ohio State University
University of Florida
Florida State University
College football fans can vote through Goodyear's website (
(search term "Blimpworthy"), and ESPN's
dedicated Blimpworthy page (
) to decide where the Goodyear Blimp will provide aerial coverage.
"ESPN, the worldwide leader in sports and Goodyear, an innovative leader in the tire industry, and known for providing incredible aerial coverage for the world's greatest sporting events, have teamed up to get college football fans in the action," said
, Goodyear's director of brand marketing. "We are excited and proud to offer the unique opportunity to give the fans control of the Goodyear Blimp to decide which of these games is Blimpworthy."
The Blimpworthy poll closes on
Monday, November 19
, and the voting results will be announced live at
on ESPN2's First Take.
Goodyear's blimps are among the most recognizable brand icons, representing the largest tire company in
. They have adorned the skies since 1925 and have served America as aerial aircraft carriers, surveillance airships protecting merchant ships and early warning radar stations through the 1950s. Today, the fleet consists of three North American airships - Spirit of America in
; Spirit of Goodyear in
; and Spirit of Innovation in
Pompano Beach, FL.
Goodyear is one of the world's largest tire companies. It employs about 71,000 people and manufactures its products in 53 facilities in 22 countries around the world. Its two Innovation Centers in
strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to
SOURCE The Goodyear Tire & Rubber Company