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Kid Rock, Disney’s The Muppets And Flo Rida Join WWE®’s 10th Anniversary Of “Tribute To The Troops” Holiday Special

WWE (NYSE:WWE), USA Network and NBC will honor the United States Armed Forces with its 10 th annual holiday special, WWE Tribute to the Troops presented by Slim Jim. The 10 th anniversary holiday extravaganza will air as a two-hour television special on Wednesday, December 19 at 9/8C on USA Network and as a one-hour television special on Saturday, December 22 at 9/8C on NBC.

WWE Tribute to the Troops has become a holiday tradition and is considered TV’s most patriotic and heartwarming show. In the grand tradition of Bob Hope, the holiday special will feature performances by Grammy Award-nominated, international superstars Kid Rock and Flo Rida, and WWE’s biggest Superstars and Divas for thousands of military personnel and their families at the Scope Arena in Norfolk, VA. The show will also feature appearances by Disney’s The Muppets, Access Hollywood and NBC Sports’ Michelle Beadle and more. Kid Rock and Flo Rida join a renowned list of legendary performers who have entertained at WWE Tribute to the Troops including Mary J. Blige, Nickelback, Sean "Diddy" Combs’ group Diddy - Dirty Money and Trace Adkins.

WWE is proud to have worked jointly with Virginia Governor Bob McDonnell in selecting Navy installations in the Norfolk, VA area for this annual celebration.

“We are excited to host WWE Tribute to the Troops in the Norfolk and Hampton Roads area,” said Governor Bob McDonnell. “Virginia has long been committed to supporting our troops and this is another opportunity to thank them for their service. We are home to 125,000 active duty members, 830,000 veterans and so many military families. Naval Station Norfolk is the crown jewel of the United States Navy and it’s important to pay tribute to and salute the brave men and women of the military and their families who serve our country. It’s great to see that the WWE has chosen Virginia as the place to continue this holiday tradition.”

“This is a proud moment for WWE to once again recognize America’s servicemen and women as part of the 10 th anniversary of WWE Tribute to the Troops,” said Vince McMahon, Chairman and CEO, WWE. “We are honored to bring our unique brand of family-friendly entertainment to those who have sacrificed so much for our country.”

This trip marks the 10 th consecutive year that WWE will bring its one-of-a-kind entertainment to our service men and women to thank them for their commitment to the country and recognition of their sacrifices. WWE Superstars and Divas will spend the weekend doing activities designed to give back to sailors and their families including a Be a STAR anti-bullying rally and hospital visits as well as spending time with our servicemen and women.

WWE Tribute to the Troops will also chronicle WWE’s goodwill visit to our troops overseas. WWE Chairman and CEO Vince McMahon, WWE Superstars The Miz ® and R-Truth and WWE Divas Eve and Layla will travel overseas to spread some much needed holiday cheer to the men and women serving our country far from home during the holiday season.

About WWE:

WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 600 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Miami, London, Mumbai, Shanghai, Singapore, Istanbul and Tokyo.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.

Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, logos and copyrights are the exclusive property of WWE and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This press release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include, without limitation, risks relating to maintaining and renewing key agreements, including television and pay-per-view programming distribution agreements; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete and acceptance of the Company's brands, media and merchandise within those markets; our exposure to bad debt risk; uncertainties relating to regulatory and litigation matters; risks resulting from the highly competitive nature of our markets; uncertainties associated with international markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; risks associated with producing and travelling to and from our large live events, both domestically and internationally; the risk of accidents or injuries during our physically demanding events; risks relating to our film business; risks relating to increasing content production for distribution on various platforms, including the potential creation of a WWE Network; risks relating to our computer systems and online operations; risks relating to the large number of shares of common stock controlled by members of the McMahon family and the possibility of the sale of their stock by the McMahons or the perception of the possibility of such sales; the relatively small public float of our stock; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition, our dividend is dependent on a number of factors, including, among other things, our liquidity and historical and projected cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends, general economic and competitive conditions and such other factors as our Board of Directors may consider relevant.

Copyright Business Wire 2010

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