Nov. 12, 2012
/PRNewswire/ -- Ralphs Grocery Company is inviting customers to "Bring Hope to the Table" by supporting local food banks and families in need this holiday season.
This year, Ralphs is giving its customers several ways to donate to the fight to end hunger in their communities.
November 11, 2012
and continuing through
February 2, 2013
, customers and Ralphs associates will be able to support local food banks by donating their spare change in collection canisters located at the checkstands in their neighborhood Ralphs supermarket.
Customers will also be able to shop at any Ralphs supermarket from
November 14, 2012
December 31, 2012
and use a "Bringing Hope to the Table" scan card to make a monetary donation to end hunger. The scan cards will be at checkstands and on special "Bringing Hope to the Table" displays located near the front entrance of each Ralphs store. The "Bringing Hope to the Table" scan cards will be available in
All monies collected through the checkstand canister and scan card fundraising programs will be donated to food banks and hunger relief organizations in communities across
served by Ralphs stores.
"Ralphs is committed to providing continuous hunger relief efforts in the communities we serve," said
, president of Ralphs Supermarkets. "We hope that the fundraising efforts we are undertaking this holiday season will help provide some relief to individuals and families suffering from hunger and food insecurity."
Both the checkstand fundraising and scan card programs are part of Ralphs' "Bringing Hope to the Table" initiative that is working to reduce hunger in communities across
. In addition to the checkstand fundraiser, the "Bringing Hope to the Table" initiative includes an annual cause marketing partnership with Feeding America that generated more than
for Feeding America-affiliated food banks in
Ralphs' ongoing commitment to bring as much food as possible to hungry families also includes its company-wide Perishables Donations Partnership (PDP) program. The program allows fresh, wholesome food such as meat, produce and dairy products to be donated directly from Ralphs stores to local food banks that are able to safely handle perishable foods.