This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Silverpop's Year-to-Date New Business Growth Nearly 40 Percent Greater Than 2011

ATLANTA, Nov. 12, 2012 /PRNewswire/ -- Silverpop , the only digital marketing technology provider that unifies marketing automation, email, mobile and social, today announces its year-to-date new business growth increased by 39 percent as compared to 2011. This impressive growth included the addition of 110 new clients, in Q3 alone, who can now deliver more relevant and effective marketing campaigns powered by behavioral insights.

"For decades, marketers had no choice but to group their customers into audience segments, blast out messages and hope that a small percentage would find it relevant. But buyers are demanding more," said Silverpop's CEO Bill Nussey. "In 2007, Silverpop took the pioneering step of combining the true 1:1 engagement made possible by marketing automation with the scale and reach of email marketing. Five years and thousands of campaigns later, our clients are embracing the new world of digital marketing and are incorporating buyer behavior into automated campaigns that deliver highly personalized experiences that translate into revenue."

New customers who selected Silverpop in Q3 2012 include the following:

  • Aramark Uniform and Career Apparel, LLC
  • Cox Search, Inc. --
  • Georgia Lottery Corporation
  • HarperCollins Publishers
  • United States Plastic Corporation, Inc.
  • Universal Publishing Production Music

"We selected Silverpop because its ability to easily deliver automated, triggered messages based on recipient behavior is far and above everything else in the space," said Brian Anderson, e-commerce manager at "We are excited to see the additional revenue that results from sending these incredibly relevant and engaging messages to our buyers."

In addition to a rapidly growing new customer base, Silverpop's existing customers are growing their campaigns in terms of sophistication and automation.  The number of Silverpop customers using advanced automation features, such as Web Tracking and Programs, has doubled since last year. And these are not just B2B marketing automation users.  Silverpop is unique in that its customer base consists of large numbers of B2B and B2C customers, giving the company a distinct advantage in understanding marketing trends and delivering innovative features across every type of marketing department.  Silverpop customers use its technology to generate higher conversion rates, support sales efforts to drive revenue and increase efficiency.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,712.66 +34.43 0.19%
S&P 500 2,061.02 +4.87 0.24%
NASDAQ 4,891.2190 +27.8570 0.57%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs