"The opportunity in social TV is too big to ignore and there is a need for standard metrics and research to uncover the effect of social TV on programming and advertising strategies," said Andrew Somosi, CEO of NM Incite. "TV networks are expanding their research, advertising and engagement efforts across social media. The powerful combination of Nielsen, NM Incite and SocialGuide will enable us to deliver unparalleled insights and capabilities to our TV and advertiser clients.""Nielsen is the industry leader in providing cross-platform and multi-media measurement solutions," said Sean Casey, founder of SocialGuide. "There is no greater opportunity to establish industry metrics and standards in social TV than bringing Nielsen, NM Incite and SocialGuide together. We are incredibly excited to work together and bring TV networks the next level of measurement."
Nielsen, NM Incite Acquire SocialGuide
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